The Barbie story is the story of a company that went from being a toy company to a toy brand.
From its origins as a doll-making factory in England to its modern headquarters in New York City, the brand’s story is a story of how the design and manufacture of products has evolved, from its origins in dolls to its eventual merger with JCPenney.
We look at some of the biggest moments and lessons of this brand’s history, including its iconic doll brand and how it’s influenced the industry today.
We also look at how a brand can adapt to a changing marketplace and how a company can continue to thrive in the face of change.
The book will be published in 2018.